Thoughts on Nonprofit Leadership
It’s the second week of the new year. It’s time to start gathering the data you need to report on last year’s results. Perhaps you are preparing for a financial audit. Maybe you are putting together an annual report. Or you are possibly getting ready to...
What are your plans to increase revenues in 2022? Execute more fundraising activities? Get more participation in current efforts? Go after completely new donors? You can only do three things to realize higher net income: get more people to give, get current people to give more, and cut costs....
If you’re like me, you like to go into the office during the quiet times when you can get a lot of uninterrupted work done. As the new year approaches and many of your coworkers are out of the office, take time to do the following four things.
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Personally Thank Every Donor
Make...
Congratulations! You just received a donation from a new donor! How do you retain and cultivate that donor so they make a second gift?
The first thing you do is acknowledge and thank them. Then, to solidify the relationship, send them an automated series of welcome emails. A good welcome sequence...
How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently.
They all sent out direct mail appeals, physical letters. For some, the only thing left to do was receive and record donations and send thank you letters. For some, the letter was...
Different fundraising causes, vehicles, and ways to research nonprofits appeal to different generational cohorts. Using the information about each donor group to customize your fundraising program will drastically increase the response to your appeal and improve your fundraising results. The U.S....
Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons.
Individuals
People are driven by values, feelings and beliefs. Know your donors’ values, needs and motivations and meet them where they are. Appeal...
There are more than 1.56 million nonprofits in the U.S., many of them competing for the same funding. How can your proposal stand out from the rest? To stand out, answer the eight questions below, whether the foundation directly asks them or not.
What Foundations Want to Know gave us the eight...
What Foundations Want to Know gave us the eight questions grant reviewers want answered. We’ve since answered seven of the questions. Grant Writing: What Need Do You Meet? told us how to describe the needs we want to meet. Grant Writing: How Do You Meet the Need You Describe? explored...
