Thoughts on Nonprofit Leadership
Every executive director, board member and fundraising professional I know wants to increase income for their nonprofit organization. The question they have is, “What nonprofit fundraising strategy will generate the most income?”
By increasing income, I mean increasing net income....
Do you want to raise more money in 2021 than you did in 2020 for your nonprofit agency’s mission? Do you want to have money left over after all the bills are paid? Do you want your nonprofit to make the most money it can? Then you need three things: 1) strict adherence to mission; 2)...
So, one of your nonprofit fundraising goals for next year is to increase your agency’s income from foundations. After all, according to Giving USA, foundations account for 17 percent of the charitable dollar. And they tend to give larger, major gifts. And, according to the Fundraising...
Segmenting your donors into age grouping, researching those age cohorts and using the information to then develop specific fundraising techniques that appeal to each separate generational group can drastically improve your fundraising results. Successful fundraising campaigns start with...
As every fundraiser knows, donors are a set of very diverse of people. Characteristics vary by age, gender, ethnicity, education, and socio-economic status among others. But an individualized communication to every one of hundreds or thousands of donors is too costly to implement. You must group...
In the past four blogs, we have covered the generation characteristics of the Greatest Generation, Baby Boomers, Gen Xers and Millennials. We referred you to the census bureau and The Center for Generational Kinetics for readily available, no cost generational cohort information. We talked...
As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. Applying different fundraising techniques to reach different groups of donors produces better fundraising results....
Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of the challenge of reaching varying groups of donors. The good news is that generational...
According to the Fundraising Effectiveness Project, the average overall nonprofit donor retention is 46 percent. That means that for every 100 people who give to your nonprofit, 64 will probably not give again. And that isn’t the worst news. The average first-time donor retention rate is a...
