Thoughts on Nonprofit Leadership
As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. Applying different fundraising techniques to reach different groups of donors produces better fundraising results....
Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of the challenge of reaching varying groups of donors. The good news is that generational...
According to the Fundraising Effectiveness Project, the average overall nonprofit donor retention is 46 percent. That means that for every 100 people who give to your nonprofit, 64 will probably not give again. And that isn’t the worst news. The average first-time donor retention rate is a...
Whenever I am working with a nonprofit looking to increase their fundraising revenue, I get asked, “How do I get new people to give to my nonprofit? Where do I find new donors?” Good questions. The answers lie in your focus on mission, your planning, taking advantage of all your...
To effectively communicate with donors, you need to engage them first. c It’s a relationship. It’s a two-way street. To be a successful relationship, each party will give and get something as a result of the interaction. You want them to listen and respond to your request. If you...
In my last blog, Successful Nonprofit Fundraising: It’s Not about the Money, we discussed the perils of asking donors for money. So the questions is, if you don’t approach individual donors by asking for money, how do you approach them? How do you build strong donor relationships that...
by Linda Lysakowski, ACFRE
Are gift acceptance policies really important? Here are some real-life stories of organizations who found themselves in a dilemma because they did not have policies in place. And others, who were “saved by the bell” because they did have policies in place.
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In any one day, a nonprofit executive director’s duties can include managing operations; satisfying funders and donors; informing and inspiring board, staff and volunteers; listening to clients; communicating your mission and accomplishments to the public; assessing community needs;...
by Linda Lysakowski, ACFRE
Why are so many nonprofits addicted to special event fundraising? I’ve observed several reasons for this addiction. First, for many organizations they seem like the only way out of the fundraising dilemma. They aren’t aware of the diversity of fundraising...
