Thoughts on Nonprofit Leadership
Every nonprofit I know has suffered greatly under COVID-19. As revenues declined and expenses went up, many nonprofits have had to reduce services. There may be people who were getting services who aren’t now. Or people aren’t receiving the same level of services as they did before....
Segmenting your donors into age grouping, researching those age cohorts and using the information to then develop specific fundraising techniques that appeal to each separate generational group can drastically improve your fundraising results. Successful fundraising campaigns start with...
As every fundraiser knows, donors are a set of very diverse of people. Characteristics vary by age, gender, ethnicity, education, and socio-economic status among others. But an individualized communication to every one of hundreds or thousands of donors is too costly to implement. You must group...
In the past four blogs, we have covered the generation characteristics of the Greatest Generation, Baby Boomers, Gen Xers and Millennials. We referred you to the census bureau and The Center for Generational Kinetics for readily available, no cost generational cohort information. We talked...
As we have discussed in previous blogs, to achieve the best results from your fundraising campaigns you must customize your fundraising activities to reach specific audiences. Applying different fundraising techniques to reach different groups of donors produces better fundraising results....
Different fundraising techniques are successful at reaching different generational donor cohorts. Figuring out which fundraising techniques will be successful with different generational groups is part of the challenge of reaching varying groups of donors. The good news is that generational...
To effectively communicate with donors, you need to engage them first. c It’s a relationship. It’s a two-way street. To be a successful relationship, each party will give and get something as a result of the interaction. You want them to listen and respond to your request. If you...
Business professionals often speak a language foreign to many nonprofit practitioners. To be able to connect with them so they easily understand you, you need to become familiar with common business jargon. You want each side to understand the messages you send to one another.
You also want to be...
Fundraising and marketing are similar to each other in many ways. Fundraising is concerned about building donor relationships that result in charitable contributions. Marketing is about building customer relationships that result in sales. Both are concerned with the interactions that result in...
