Thoughts on Nonprofit Leadership
Research proves it. More and more companies are addressing the rising importance of philanthropy by engaging employees in charitable causes. For example, they include favored nonprofits in their brand identity and then use that association to attract talent, increase sales,...
Why do donors give? Different types of donors, that is individuals, foundations, and businesses, are motivated to give for different reasons.
Individuals
People are driven by values, feelings and beliefs. Know your donors’ values, needs and motivations and meet them where they are. Appeal...
How do you get a business to entertain your donation request? Differentiate your nonprofit, that is, stand out from all the other nonprofits with their hands out too. And then don’t ask for a donation. Instead, engage in a partnership.
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A value proposition is a promise of substance to be delivered, communicated, and acknowledged through purchase of a product. From the customer’s point to view, a value proposition is a belief about how worth will be delivered, experienced, and acquired through purchase of the product. Good...
In What Businesses Want we talked about goals businesses have that can met through a partnership with your nonprofit. In Creating Awareness in the Business Community, we talked about networking with businesses. In Helping Business Professionals Meet Their Goals, we talked about helping how...
The first factor in garnering a donation from a business or corporation is just like any other type of donor: they have to be aware of your existence. And they have to a way to contact your organization. So, how do you attain visibility among the business community?
Chambers of Commerce, Business...
In the series Building Donor Relationships we’ve talked about building relationships with individuals and foundations. In the third part of the series, we address building donor relationships with corporations.
Corporate Motivations for Giving
Like individuals and foundations, relationships...
You’ve gotten that first donation from the company you targeted months ago! Congrats! Jump up and down and do your cartwheels. Celebrate this big milestone. Then realize life with this business partner goes on. The relationship is only beginning. Don’t think your job is done. You want...
How can you get community businesses to pay attention to you? Help them meet their goals. Know what their goals are: increasing visibility, acquiring customers, keeping customers, and reducing costs. What are the types of things you can do to help them meet those goals?
Improving Their Visibility...
