How do you conduct your holiday appeal? I have worked at several nonprofits that have each done it differently. They all sent out direct mail appeals, physical letters. For some, the only thing left to do was receive and record donations and send thank you letters. For some, the letter was follo...

It’s December 22, 2020. It’s probably slow at your office, with many of your co-workers or employees off for the holidays. I always liked being in the office during this time. I liked the fact that I had more time than usual to concentrate on improving my year-end fundraising results and looking ...

In Measuring Overall Fundraising Performance we talked about the two factors that you can influence to bring in the most money: the amount of dollars raised and the number of people giving. Today, we are going to go into more depth about how to influence more people to give and how to influence c...

It’s December 23, 2019. It’s probably slow at your office, with many of your co-workers or employees off for the holidays. I always liked being in the office during this time. I liked the fact that I had more time than usual to concentrate on improving my year-end fundraising results and looking ...