The usual nonprofit fundraising strategies generate revenue through individual giving, foundation requests, corporate contributions, special events, and government contracts. Each comes with its own set of financial costs and benefits. Raising Money from Individuals According to Giving USA, ind...

A value proposition is a promise of substance to be delivered, communicated, and acknowledged through purchase of a product. From the customer’s point to view, a value proposition is a belief about how worth will be delivered, experienced, and acquired through purchase of the product. Good value ...

Let’s be clear here. Profit and wealth accumulation are not dirty concepts in the nonprofit arena. They are needed constructs if you want your agency to get ahead. Making a Profit All making a profit means is a realization of positive net income, that is, revenues coming in are greater than exp...

As fundraisers and leaders, we all feel the financial pressure our agencies face. Especially now, with the havoc COVID-19 has wreaked on our budgets. To survive, we must meet our fundraising goals. In my experience, I’ve found the best way for me to my goals is helping other people meet theirs. P...

  To be successful at fundraising, you need to learn from previous fundraising experiences, either yours or someone else’s. Look at what your nonprofit has done in the past to try and raise money. If you work for a startup with no fundraising history, learn from your peers. When you look at what...

In some nonprofits, the fundraising goal is determined by a budget deficit. Expenses are set first, then committed revenues are put in. The deficit is the fundraising goal for the year. For other nonprofits, the annual fundraising goal is last year’s budget increased by whatever percentage. Still...

It’s December 22, 2020. It’s probably slow at your office, with many of your co-workers or employees off for the holidays. I always liked being in the office during this time. I liked the fact that I had more time than usual to concentrate on improving my year-end fundraising results and looking ...

In Measuring Overall Fundraising Performance we talked about the difference between gross and net income and how net income is a better indicator of fundraising success than gross income. We also discussed influencing the relationship between the amount of donations and number of donors. In Data ...

Every executive director, board member and fundraising professional I know wants to increase income for their nonprofit organization. The question they have is, “What nonprofit fundraising strategy will generate the most income?” By increasing income, I mean increasing net income. High gross inc...

According to the Fundraising Effectiveness Project, the average overall nonprofit donor retention is 46 percent. That means that for every 100 people who give to your nonprofit, 64 will probably not give again. And that isn’t the worst news. The average first-time donor retention rate is a mere 2...